When you build your personal profile, it helps us to understand you as a customer. Then, when you’re in the market for finding a new brand to do business with, we can use what we know about you to match you to the brands we think are the best fit for you. Each brand has a detailed profile in the Numerous app explaining what makes them different. You can choose to speak to one of our recommendations or you can browse these brand profiles and choose your own brand. You then agree to interact with the brand based on their brand profile and what they’re offering, both in terms of products but also in terms of the incentive they’re offering you to engage with them.