Basically, we use it to understand who you are as a customer, what you want and need and what you don’t. Once we know you, we’ll be able to hook you up with the perfect brands for you, at just the right time. When you’re interested in meeting new brands, we’ll also ask you if we can share specific information from your profile, on a temporary basis, with those brands. This helps them understand you too, so they can offer you exactly the right products and services. This is how we help you earn money from your data – the more a brand knows about you, the more valuable you are to them.